Brief

Covering the 8th season’s finals in over 21 countries for the Arab Reading Challenge, our team traveled across the globe capturing inspiring stories and emotional moments for contestants and winners who had been preparing for the final stage of Season 8. Meeting these young ladies and gentlemen, along with their teachers and families who supported them, was a testament to the power of reading in leading the world forward. We take pride in saying that the ARC has witnessed remarkable growth in its audience reach during Season 8 compared to Season 7 across various social media platforms. YouTube saw a 5x increase in subscribers, while Instagram’s presence grew 6x, and Facebook gained 130,000 additional likes. TikTok, in particular, experienced a remarkable 20-fold increase in followers, highlighting the engaging and shareable content that contributed to the fastest viral reach. This growth analysis provides a detailed overview of the audience reach expansion and the viral impact experienced by Arab Reading in Season 8.

Project Video

Details

Client

Arab Reading Challenge

Date

April, 2024

Services

– Video Production