As part of the Arab Reading Challenge Season 8, our video production team traveled to over 21 countries to capture inspiring stories and emotional moments from contestants and winners preparing for the grand finals. Meeting these young readers, along with their teachers and families, showcased the incredible power of reading to inspire and unite communities worldwide.

Through our creative video marketing services and compelling storytelling, the Arab Reading Challenge achieved remarkable digital growth in Season 8 compared to Season 7. Audience engagement soared across platforms — YouTube subscribers increased fivefold, Instagram followers grew sixfold, Facebook gained over 130,000 new likes, and TikTok followers expanded by an impressive 20x. This outstanding performance highlights the impact of high-quality video production in Dubai, driving viral reach and connecting audiences through meaningful, shareable content.